Neutrogena® is a leader in skin health and with our focus on science-based research, we remain committed to offering solutions for a variety of unique skin health needs to serve Canada’s diverse population – working toward our goal of making healthy skin a reality for all.
Canada's sizable multicultural population continues to grow and we recognize that everyone’s skin is unique. Our research has shown that the top skin issues of concern aren’t necessarily the same across diverse skin types, underscoring the need for specific care. From sensitive skin, uneven skin tone and aging skin, to acne, hair and scalp issues to sun protection and more – understanding the individual needs of all Canadians is important to us.
Our dedication to meeting those needs and helping eliminate skin health disparities drives us. We’re increasing investment in the development of more relevant, representative, and culturally competent research, media representation, and skin health products to advance the industry overall. This includes:
- Establishing new research and development practices that ensure all Neutrogena products are tested on diverse skin types to ensure product safety and efficacy
- Launching In the sun , a documentary to educate and build awareness of the importance of sun protection for all diverse skin types
- Partnering with Canada’s Drag Race to support the LGBTQ+ community
- Launching Skin360®, a digital consultation technology built to evaluate all diverse skin types and providing recommendations for consumers’ top skin needs
Our Support of the Canadian Dermatology Association
An important part of our contributions to total industry change is collaborating with industry experts, healthcare professionals, and key stakeholders, like the Canadian Dermatology Association (CDA), to help advance social and health equity, creating more positive health outcomes for Canadian consumers and patients.
This includes our support of the CDA’s diversity and inclusion commitments, which include advanced educational efforts to expand and update dermatologists’ knowledge of diverse skin types, so that all patients receive representative, optimal care. You can learn more here.