Cleanse twice a day. Wet face. Apply product to hands, add water and work into a lather. Massage gently. Rinse thoroughly. New Users: Apply to small area once daily for 3 days to test for sensitivity. If no discomfort occurs, apply to entire affected area and rinse off. Start with 1 application, gradually increasing to 2-3 times daily, if needed. If dryness/peeling occurs, reduce to once a day or every other day.